Social Media



How to update WordPress and WordPress Plugins


As promised, here is a video outlining how to update WordPress and WordPress plugins.

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Beginner’s Guide to Facebook Fan Pages


So you are a celebrity, band, or business owner and you want to create a Page for your business.  What a lot of people don’t know is that it is against the Facebook terms of service to promote your band or business with a Facebook personal profile.  So now what?  That’s where Facebook Pages come in.  This tutorial will walk you through creating your own Fan Page.

You can create a page in one of two places:

Facebook.com

http://www.facebook.com

or

002_facebook_com_pages

http://www.facebook.com/pages

After you fill out the basic information for your page you may be directed to the Ads and Pages application, if not, you can access it by clicking the button shown in the picture below.

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After you are directed to the Ads & Pages application, click the pages link to access your page.

004_facebook_com_pages_business_dashboard

After clicking pages you will see a list of pages that you are an administrator for.  You have a couple options, if you click your page name (#1) you will be directed to what users will see when they see your page.

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If you click Edit Page (#2) you will be taken to the admin screen (expanded view below).

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Edit the settings to your liking as well as add users who you want to be able to administer the page.  When you are done, click the view page link at the top of the screen.  You will be taken to a page like this.

007_facebook_com_twomilessolutions

Make sure you write something about your company in the box on the left, then click the info tab to edit your information.

008_facebook_com_pages_Inner-View-Consult

Once on the Info tab click the Edit Information link and you will see a screen like this.

009_facebook_com_pages_Inner-View-Consult_279613585020#_pages_Inner-View-Consult

After you edit the basic information, click on the Detailed Information header and you will see a section like this.

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Once you are ready, publish the page by clicking the link at the top of the page.

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Now tell your friends about your page and let them become fans.  After you have 25 fans, go to http://www.facebook.com/username and you can set a vanity URL for your page.

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Please let me know if this tutorial has helped you out or if you have any questions.

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Social Media Profiles: To link or not to link, that is the question…


Twitter, Facebook, LinkedIn, FriendFeed, Digg, StumbleUpon, Flickr, Google Profiles, MySpace, the list goes on and on…  If you have no idea what I am talking about, read no further, but if you have profiles or pages on at least 2 of these sites, please continue to read.

Are you still with me?  Good.  I’m glad you came.

As a part of my job, I set clients up with blogs and social media profiles to help them get their name out into cyberspace in a way that their customers can find them.  A lot of times, I am dealing with someone who does not sit in front of a computer all day so in order to help them better manage their online presence, I recommend them linking their Social Media profiles.  For a typical business, I recommend they have a Facebook Fan Page for their business as well as at least a Twitter account, and most of the time, depending on who they are trying to reach, an account on LinkedIn.  All three of these websites offer some degree of interconnectivity, see graphic below…

social media mess

Not only that but as you can see from the graphic, there are services like Ping.fm and hootsuite.com that allow you to aggregate your profiles (the list of applications here is endless) and there you are standing off to the side trying to coordinate this mess.

What is the typical person to do?

First off, what are all these things?  (Starting from the top left)

  1. Twitter – this is what is called a microblogging service.  It gives you 140 characters to broadcast your life to people who have decided to “follow” you…
  2. Facebook Profile – this is a social networking site where you can connect with friends.  I have over 700 friends on Facebook, but here is the kicker, I either know every single one of the people or have done business with them at some point.  Facebook DOES NOT allow you to have a profile for business entities…that is where the next item comes into play.
  3. Facebook Fan Page – this is Facebook’s answer to the business world.  Using a fan page you create a Facebook presence for your business.  This is the officially accepted way of doing the Facebook thing for your business.  With this page, you do not have to be friends with all of your business contacts, but they can become fans of your organization and can receive your updates.
  4. Me – substitute your picture if you would like, but the center of your social media universe, if all is in check, is yourself.
  5. LinkedIn – this is a business network social media site.  In the Madison, WI area LinkedIn is pretty active.  I have both business contacts and personal contacts on this site mainly because some of the people I went to college with who are now in the business world are on LinkedIn.
  6. Aggregate services like Ping.fm & HootSuite – these services try to bring some semblance of order to your social media world.

Now that I have given a brief explanation of what these services are, I will now address the main focus of my blog post…should you link your accounts?  Built into each of these services is the inherent ability to link to other accounts…for instance your Facebook Fan Page can be linked up with your Twitter account so that if you publish a status update it will automagically be published to Twitter, the same thing is true for your LinkedIn profile…throw a couple blogs into the list with plugins that update your statuses who knows where a status update could end up.

If you are just getting into the social media scene then I would recommend just linking your few accounts and going for it.  For more advanced users, or those who are like me and have profiles that are a mix of business and personal (I know, shame on me…), I recommend using a service like Ping.fm or hootsuite.com.  Personally, I use hootsuite.com.  They do not have support yet for Facebook Fan Pages, but I am online enough that I can update that status manually.  Here is how my accounts are set up.

  • Facebook profile: This is a primarily personal account, but since I am a business owner and friends of mine are business people, I have a lot of connections.
  • Facebook Fan Page: This is strictly business, no personal information is posted to this account.
  • Twitter: what is this account not…personal, business, ministry, you name it, it’s on there for me.
  • LinkedIn: again another amalgam between personal and business due to the nature of the friends and colleagues of mine who are on these mediums.

Throw on top of this that I currently run 2 blogs (a business and personal blog) and will soon be running 2 more (ministry related) my ducks must be in a row.  That is why I recommend NOT linking your accounts unless you absolutely have to or are not online very often (I disabled the Facebook Fan Page link to my Twitter account, but I keep LinkedIn linked to Twitter because it gives you the choice on whether or not you want to publish).  This will keep you from inadvertently posting a status update to the wrong site.  Instead I use hootsuite because it gives me this cool little area:

three_amigos_of_social_media

What this allows me to do is be selective of my account updates because I can choose which networks I want my update to go to.

Hopefully you found this post to be informative, please discuss in the comments.

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