The Best Business Investment I Ever Made

OK, with that title, I know the room just got silent as you eagerly await this knowledge that will revolutionize your business and your life.

The best business investment I ever made was to get a library card.

WHAT? I hear you screaming…but it is true…especially if you are a creative person or any person for that matter who has to have their mind engaged.

I have recently joined a BNI group and as a part of being a member of the group you try to get to know the other members of your chapter by having what they call one on ones.  The sole purpose of these one on ones is for one member of the chapter to spend an entire hour learning about the other person so they can better understand who that person is and what they do. They ask questions about both your personal and your business life because they want to get to know you as a person, this is not just some business card passing group, they are truly and genuinely interested in getting to know you. Anyway, being the new guy on the block I have people coming out of the woodwork all over the place wanting to get to know me and one of the things that I ended up talking about a lot is that I love to read. My wife laughs at me but I usually have more than one book going at a time. Usually, a business book, a fun book, and a personal enrichment/enlightenment book. At the rate I go, I read about a book a week. I think I developed the habit from my dad who also loves to read. My dad always has a book with him. It just makes sense, especially when you are a parent and you always have to wait to pick them up. Why not use that time to read?

Now that I have digressed, I will bring this post back to why a library card is such a great investment. Many people will say that with the advent of the internet books are irrelevant, but I would disagree (obviously, otherwise I wouldn’t be writing this post). My main reason that books are not irrelevant given that the internet is so prevalent now is that the internet doesn’t lend itself to the discipline of deep concentration. Many people don’t actually read webpages…they skim them and are off to the next page or site. When people read a book, they don’t skim, they usually devote all of their attention to the information on the pages, you just can’t replace that. One of the main things that productivity books focus on is our ability to focus and how to best create an environment that allows us to do so. A lot of us in the business world have a strain of ADD that I believe could be cured if we would only spend time reading because of the nature of reading. I am not talking about reading magazines, they fuel our ADD because the articles are so short.

A second reason that reading books is so important is that it causes you to create images or scenarios in your mind which gets the creative juices flowing. This is especially true of fiction books, but is really true for any book. With fiction books you are required to create the image of the characters in your head. Every book requires you to interact with it, a business book causes you to think about how the content of the book applies to your business, a book about programming causes you to think about how what you are learning in the book applies to the problems you have to solve on a daily basis.  Non-fiction books are seen in the light of your present or upcoming circumstances and cause you to visualize putting the principles contained within the book into practice, TV or movies just don’t do this (don’t get me wrong, I love movies, but some of the fun in watching a movie that is based on a book is comparing how my view of the characters is similar or different than the view of the creator of the movie).

Finally, the last benefit I will talk about in this post is that the right books help us to relax. Relaxation is somewhat of a lost art in our culture. We are always on the go and we are always reachable via cell phone but sometimes we just need to come to a complete stop and relax, shut of our cell phones, email, pagers (Does anyone actually use pagers anymore other than doctors?), and whatever other noise maker you have (this could include your children so find some time after they go to bed) and just read, you will be amazed at how refreshed you can feel after reading for awhile in a really good book.

If you are not an avid reader at this point or you have forgotten the art I will give a couple of tips.

  1. Start with a fiction book. This may sound counter-intuitive to the business person who has a stack of business books they want to read but never has the time for, but the reason I suggest fiction books to start with is that you are less likely to give up on a good fiction book. Ask your friends what they are reading (if they aren’t reading anything, I suggest adding a few more people to your friendship circle) or go to the library and ask your librarian what their favorite fiction book is.
  2. Don’t be afraid to give up on a book. Some books just aren’t your cup of tea, and that is ok, that is why there are so many of them. If you don’t like a book get a different one. This is really easy if you are using your library card because you haven’t wasted any money on the book because it was free for you to borrow from the library. What you may find with some books is that it is just not the right time in your life to read that particular book and you will be able to come back to it in the future.
  3. If you are really having trouble getting in the habit of reading, ask a friend to join you in your endeavor. Meet with them once a week to catch up and talk about what you are reading and to encourage each other to continue to read and interact with what you are reading.

Before, I close the post, many of you will probably ask what I have read recently.  Here is the list of what I have read in the last few months or am currently reading (all links point to amazon.com in a new window/tab).

Good luck on your journey, stop by soon…

AndreaTorresMadison.com

Andrea Torres Madison

Andrea Torres is a psychotherapist located in Madison, WI.  She contacted me to have a website built for her that explained what she did.  Andrea was a fun client to work with and we made a pretty unique and fun site that fit her business pretty well.  The site is built with PHP and uses CushyCMS as the backend CMS.

Metro Believers Church - Phase 2

Metro Believers Church Metro Believers Church Metro Believers Church

Metro Believers Church and I worked with Sam Papai from Vestige Filmworks in Minneapolis to complete phase 2 of the MBC website.  Sam created the PhotoShop design and I sliced it and created the site.  The site is built with PHP and MySQL.  I created a custom content management system to allow them to add events to the website so that users of the site could see what is going on with the church.  The site uses CushyCMS for the content editing for the text on the site.  The site features Pastor Glenn’s blog using WordPress and a custom template and WordPress is used to podcast Pastor Glenn’s sermons as well.

COREXCEL - built for CORE Athletic

COREXCEL
I am really proud of this site. When I was approached to do this project, I got really excited. This project allows for strength coaches to program for their clients, and then progress their clients along as they deem fit. COREXCEL was written using PHP and MySQL.

This product was developed in conjunction with CORE Athletic located in Middleton, WI. We will begin selling this product nationally in April 2009.

HIGBenefits.com

HIG Benefits

HIGBenefits.com was developed in conjunction with Walker Creative Design.  Jen from Walker Creative Design created the design and I sliced it and implemented a custom Content Management System for Higgins Benefits that was specific to their site and allows them to make changes on their site extremely easily, even down to the level of being able to change font sizes which they have taken advantage of.  The site was written with PHP and MySQL.

WalkerCreativeProjects.com - ProjectPier Customization

Walker Creative Projects

Walker Creative Design needed a project management solution so I installed ProjectPier at walkercreativeprojects.comProjectPier is a very robust project management solution that allows for some good customizations.  Best of all, it is OpenSource.  Not only did I create a theme for the site, but I also made some mechanical fixes to the notification emails that are sent out by the system.

PureMassageMadison.com - Website Updates

Pure Massage Madison

The owner of Pure Massage Madison contacted me to add a couple pages to his site.  The task was pretty straightforward, but the web designer who originally created the site built it in pure HTML so the menu was repeated in all 14 files that were on the site.  To remedy this and make things easier for future changes I pulled the menu generation out into its own file and referenced that file from all the other pages so that if Pure Massage ever needs to update the menu again, the change won’t be as large.

Fusion of Color

Fusion of Color

Heather is an artist who wanted a unique looking site. I really love the way this site turned out. It uses PHP, MySQL, and JavaScript to allow the user to see what a painting would look like on their wall at home before they purchase the paintings.  This was a really fun site to work on and a great customer to work with.

UPurMEMORY website

UPurMEMORY

This is the website I built to launch Two Miles Solutions, LLC’s first commercial software application. UPurMEMORY was created to help people with verbatim memorization.

UPurMEMORY

UPurMEMORY Logo

Two Miles Solutions, LLC not only provides custom software and website/web application development. I also write applications to help people be more productive.

The first application for commercial release is UPurMEMORY.

The idea for UPurMEMORY came from a blog post about memorizing verbatim text at a blog I read frequently called Productivity501.

UPurMEMORY is a .NET software application built for Microsoft Windows operating systems that helps you to memorize text passages that you specify. It accomplishes this by testing you at an interval that you specify, providing feedback as you enter the passage as well as hints to help you learn.

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